I'm Alex Oden — a designer based in the Netherlands. I help teams turn complex problems into clear, considered, and beautifully crafted digital products.
A full reimagining of a SaaS onboarding experience — from user research and journey mapping to high-fidelity prototyping and validation. The result: time-to-value reduced from 14 days down to 3.
Mapping front and backstage touchpoints for a Dutch municipality to surface systemic gaps in the citizen experience.
A data-dense interface for SME battery storage — balancing technical depth with operational clarity.
Built from scratch — shared foundations across three product surfaces and two teams.
A deep dive into a fragmented retail journey across digital and physical touchpoints. Diary studies, contextual inquiry, and ethnographic interviews synthesised into prioritised strategic interventions for the leadership team.
Interviews, usability studies, surveys, and synthesis. Insight that drives real product decisions.
Holistic blueprinting, touchpoint mapping, and organisational design across every channel.
From wireframes to polished prototypes — interfaces built with purpose and ready for engineering handoff.
Scalable component libraries and shared foundations that give product teams consistency and speed.
Design sprints, co-creation workshops, and strategic sessions that align multidisciplinary teams.
Rapid iteration from sketches to interactive flows, validated through structured testing with real users.
Open to senior UX & service design roles in the Netherlands — plus the occasional freelance collaboration.
hello@aloden.nl →